Join us to meet, greet, & welcome in the New Year with Ashley La Russa of Roux Events, who will talk about how to host virtual events that are vibrant and engaging and introduce her project Blax Friday--a community partnership to empower and uplift Black businesses in Arizona. Sponsored by The Heath Team Nova Home Loans.
Beginning in 2021, we are donating proceeds from breakfasts to a non-profit that serves our communities. This month's breakfast benefits the Southern Arizona AIDS Foundation.
Ashley La Russa founded Roux Events in 2019, an event management company with a primary focus on supporting the growth of organizations and community leaders that foster equity, diversity, and inclusion initiatives.
Ashley La Russa is the project lead on Blax Friday, an accessible list of Black Businesses in Arizona via website, app, and weekly newsletter. She serves on the Local First Arizona Steering Committee, WFSA Annual Luncheon Committee, and Board of Directors at the CITY Center for Collaborative Learning (CITY CCL). Ashley partners with hotels, co-working spaces, and event venues to strategically plan how to serve the community as a whole. In 2018, she was the Projects Manager at Downtown Tucson Partnership (DTP) where she actively communicated upcoming events and programs to the community. She coordinated over 80 parade entries for the 24th Annual Parade of Lights and Festival. In collaboration with the Merchant & Retail Council, she strengthened relationships between Downtown Tucson stakeholders, owners and staff.