About Us

Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region. We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with more than 500 business members throughout the community.

Vision: Elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert.

Mission: Welcoming the world to Tucson to strengthen our vibrant community.

Overnight travel generated from these activities creates direct spending and tax revenue for our community. Taxes paid by travelers who visit metro Tucson offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services. Because of visitor spending in 2019, every Pima County family had its tax burden reduced by $530. Nearly 25,000 of our neighbors and their families are supported by work in the tourism industry in Pima County.

We are proud of Tucson’s 100% score on the Human Rights Campaign's Municipal Equality Index (MEI) and commit to working with local government to maintain that score. The MEI examines how inclusive municipal laws, policies, and services are of LGBTQ+ people who live and work there.

We commit to being more inclusive in our representation of the diversity of our community, while also being more inclusive and welcoming to visitors from all walks of life.